Testimonials and Informational Videos on Branded Prescription Drug Websites: Experimental Study to Assess Influence on Consumer Knowledge and Perceptions.
Helen W SullivanAmie C O'DonoghueJennifer Gard ReadJacqueline B AmoozegarKathryn J AikinDouglas J RupertPublished in: Journal of medical Internet research (2018)
Including risks in branded drug website videos may increase in-video risk retention at the expense of text-only risk retention.