Evaluation of four interventions using behavioural economics insights to increase demand for voluntary medical male circumcision in South Africa through the MoyaApp: A quasi-experimental study.

Preethi MistriSilviu TomescuSimamkele BokoloAlexandra De NooyPedro T PisaSkye GroveLaura SchmuckerCandice Chetty-MakkanLawrence LongAlison ButtenheimBrendan Maughan-Brown

Published in: Journal of acquired immune deficiency syndromes (1999) (2024)

Message framing using behavioural insights was able to nudge men to engage with VMMC services. However, more work is needed to understand how to convert initial interest into bookings and circumcisions.

Keyphrases

south africa
healthcare
primary care
physical activity
hiv positive
middle aged
human immunodeficiency virus