Low compliance and proliferation of IQOS purchase cues at points-of-sale: a comparative study before and after Israel's display ban.
Yael Bar ZeevCarla J BergAmal KhayatLorien C AbromsYan WangZongshuan DuanCassidy R LoParcoYuxian CuiDaniel ElbazHagai LevinePublished in: Tobacco control (2024)
This sample of Israeli stores selling IQOS showed low compliance with the display ban. The increase in signs/special displays, mostly compliant with the advertisement ban, could serve as purchase cues circumventing the intent of the legislation. Regulatory efforts should consider more specific legislative language and comprehensive enforcement plans.
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