Exploring YouTube's Recommendation System in the Context of COVID-19 Vaccines: Computational and Comparative Analysis of Video Trajectories.
Yee Man Margaret NgKatherine Hoffmann PhamMiguel Á Luengo-OrozPublished in: Journal of medical Internet research (2023)
Our findings suggest that the common perception that YouTube's recommendation system acts as a "rabbit hole" may be inaccurate and that YouTube may instead be following a "blockbuster" strategy that attempts to engage users by promoting other content that has been reliably successful across the platform.