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Strategies to Increase Latino Immigrant Youth Engagement in Health Promotion Using Social Media: Mixed-Methods Study.

Elizabeth Louise AndradeWilliam Douglas EvansNicole D BarrettMark Cameron EdbergSean D Cleary
Published in: JMIR public health and surveillance (2018)
Social media outreach is a promising strategy that youth programs can use to complement in-person programming for augmented engagement. The Latino immigrant youth audience in this study had a tendency toward more passive social media consumption, having implications for outreach strategies and engagement measurement in future studies. While study findings confirmed the utility of social marketing campaigns for increasing user engagement, findings also highlighted a high level of engagement among youth with posts that covered casual, day-to-day program activity participation. This finding identifies an underexplored area that should be considered for health messaging, and also supports interventions that use peer-to-peer and user-generated health promotion approaches.
Keyphrases
  • social media
  • health information
  • health promotion
  • physical activity
  • mental health
  • young adults
  • healthcare
  • public health
  • climate change
  • african american