The Why We Retweet scale.
Anuja MajmundarJon-Patrick AllemTess Boley CruzJennifer Beth UngerPublished in: PloS one (2018)
The Why We Retweet Scale offers a useful conceptualization and assessment of motivations for retweeting. In the future, communication strategists might consider the factors associated with information propagation when designing campaign messages to maximize message reach and engagement on Twitter.