Public relations strategies employed by the Ghana Health Service to address COVID-19 vaccine hesitancy: a qualitative inquiry.
Ruth Nana Efua McCarthyEmmanuel Timmy DonkohDominic DeGraft ArthurEdward Tieru DassahKwame Ofori BoaduJohn Ekow OtooIvy Wina Ofori BoaduSamuel Fosu GyasiPublished in: Tropical medicine and health (2023)
Since the onset of the COVID-19 pandemic, public relations strategies which have been employed by the Ghana Health Service to address vaccine hesitancy are characterized and catalogued. The nature of the audience and PR strategies employed suggests that the effect of these strategies may be short-lived unless they are constantly reinforced by the GHS. These findings show that effective PR strategies exist for addressing vaccine hesitancy in public health practice.