IQOS news media coverage in Israel: a comparison across three subpopulations.

Amal Khayat Yael Bar ZeevYechiel KaufmanCarla J Berg Lorien C AbromsZongshuan DuanCassidy R LoParcoYan WangYuxian CuiHagai Levine

Published in: Tobacco control (2024)

IQOS was framed more positively in media targeting minority populations (Arab and Ultra-orthodox Jews), compared with general public. Arabic media in particular emphasised IQOS' retail accessibility and social benefits. These findings highlight the need for media surveillance and regulation, especially of minority-oriented media.

Keyphrases

healthcare
mental health
public health
emergency department
cancer therapy
mass spectrometry
psychometric properties
drug induced