The effect of images of Michelle Obama's face on trick-or-treaters' dietary choices: A randomized control trial.
Peter M AronowDean S KarlanLauren E PinsonPublished in: PloS one (2018)
Michelle Obama's initiative to reduce childhood obesity has influenced children's dietary preferences. Whether this influence extends beyond Halloween trick-or-treating in New Haven, CT on the porch of an economics professor requires further research.