Synthetic cooling agent in oral nicotine pouch products marketed as 'Flavour-Ban Approved'.

Sairam V Jabba Hanno C ErythropelJackson G WoodrowPaul T AnastasStephanie O'MalleySuchitra Krishnan-SarinJulie B ZimmermanSven-Eric Jordt

Published in: Tobacco control (2023)

ONP products marketed as 'Flavour-Ban Approved' or 'unflavoured' contain flavouring agents, proving that the manufacturer's advertising is misleading. Synthetic coolants such as WS-3 can provide a robust cooling sensation with reduced sensory irritancy, thereby increasing product appeal and use. Regulators need to develop effective strategies for the control of odourless sensory additives used by the industry to bypass flavour bans.

Keyphrases

drug administration
smoking cessation
transcription factor
ionic liquid