Adolescent males' responses to blu's fake warnings.
Brittney Keller-HamiltonMegan E RobertsMichael D SlaterMicah BermanAmy K FerketichPublished in: Tobacco control (2019)
Adolescents viewing an advertisement with a fake warning were less likely to recall the advertisement's actual warning or health risks. Although e-cigarette advertisements now carry large FDA-mandated warnings, this tactic could be used for cigarette advertisements that continue to carry small warnings in the USA. Findings underscore the necessity of tobacco advertisement surveillance and study of advertisements' effects on adolescents.