Nurses as role models in health promotion: Piloting the acceptability of a social marketing campaign.
Jane WillsMuireann KellyDaniel FringsPublished in: Journal of advanced nursing (2018)
Nurses accept an expectation that they are healthy role models but refute its value when confronted with real-life scenarios. Other aspects of identity were privileged to avoid engaging with the healthy role model message. Personal health behaviour was seen as part of a private domain and not part of their public presentation in professional life.