The Promotion of Premium Cigars on Social Media.
Grace KongJuhan LeeMia CelentanoCharis TangAmy GellerAimee MeadKymberle Landrum SterlingPublished in: Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco (2023)
This study is the first to identify that premium cigar brands are promoting their brands and products on brand-owned social media, using diverse themes and strategies to engage and appeal to the public. Age gating of the promotional content on social media was low. Findings suggest that marketing restrictions to reduce the appeal of premium cigars among youth is needed to reduce tobacco-related harm.