The Effects of Health Care Chatbot Personas With Different Social Roles on the Client-Chatbot Bond and Usage Intentions: Development of a Design Codebook and Web-Based Study.

Marcia Nißen Dominik Rüegger Mirjam Stieger Christoph Flückiger Mathias Allemand Forian V Wangenheim Tobias Kowatsch

Published in: Journal of medical Internet research (2022)

Manipulating a chatbot's social role is a possible avenue for health care chatbot designers to tailor clients' chatbot experiences using user-specific demographic factors and to improve clients' perceptions and behavioral intentions toward the chatbot. Our results also emphasize the benefits of letting clients freely choose between chatbots.

Keyphrases

healthcare
mental health
hiv testing
primary care
hiv infected
hepatitis c virus
health information