How marketing mix (7Ps) affect the patients' selection of a hospital: experience of a low-income country.

Ramin RavangardAmir KhodadadPeivand Bastani

Published in: The Journal of the Egyptian Public Health Association (2020)

The studied hospitals have an appropriate status in physical environment and people mix but poor status in promotion mix. It is therefore necessary for these hospitals to pay more attention to the "promotion mix" irrespective of the related costs. Moreover, as "process mix" had a high significant correlation with the other marketing mix, managers can improve their marketing services through correcting their current processes.

Keyphrases

healthcare
mental health
end stage renal disease
primary care
newly diagnosed
working memory
patient reported outcomes