The power of arts-based film interventions to encourage Black blood donors.
Richard MillsAbiola OkubanjoNatasha AcheampongMark CroucherNadine EatonAltaf KaziEmanuele Di AngelantonioAngela M WoodBarbara M MasserEamonn FergusonPublished in: Transfusion (2024)
The results highlight the power of arts-based approaches (both locally co-produced community films and franchise collaborations) in encouraging donors within their target audiences and, importantly, on the broader population.