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Effects of modified risk tobacco product claims on consumer comprehension and risk perceptions of IQOS.

Bo YangZachary B MasseyLucy Popova
Published in: Tobacco control (2021)
The Food and Drug Administration should ensure that consumers understand what 'switching completely' means in an MRC and recognize that some language features may mislead consumers into believing that a product reduces the risk of diseases not mentioned in an MRC.
Keyphrases
  • drug administration
  • healthcare
  • primary care
  • health insurance
  • health information
  • human health
  • breast cancer risk