Characterizing Vaping Industry Political Influence and Mobilization on Facebook: Social Network Analysis.

Results from this study provide important insights into how tobacco industry-related advocacy groups leverage the Facebook platform to mobilize their online constituents in an effort to influence public perceptions and coordinate to defeat tobacco control efforts at the local, state, and federal level. Study results reveal one part of a vast network of socially enabled alternative tobacco industry actors and constituents that use Facebook as a mobilization point to support goals of the alternative tobacco industry.