Direct reciprocity promotes the evolution of cooperation when players are sufficiently equal, such that they have similar influence on each other. In the light of ubiquitous inequality, this raises the question of how reciprocity evolves among unequal players. Existing studies on inequality mainly focus on payoff-driven learning rules, which rely on the knowledge of others' strategies. However, inferring one's strategy is a difficult task even if the whole interaction history is known. Here, we consider aspiration-driven learning rules, where players seek strategies that satisfy their aspirations based on their own information. Under aspiration-driven learning rules, we explore the evolutionary dynamics among players with inequality in endowments and productivity. We model the interactions among unequal players with asymmetric games and characterize the condition where cooperation is feasible. Remarkably, we find that aspiration-driven learning rules lead to a higher level of cooperation than payoff-driven ones over a wide range of inequality. Moreover, our results show that high aspiration levels are conducive to the evolution of cooperation when more productive players are equipped with higher endowments. Our work highlights the advantages of aspiration-driven learning for promoting cooperation among unequal players and suggests that aspiration-based decision-making may be more beneficial for the collective.