Public perceptions of marine environmental issues: A case study of coastal recreational users in Italy.

Marine environments provide ecosystem services jeopardised by human activities, resulting in impacts requiring urgent attention. In Europe and southern Mediterranean countries like Italy, marine environmental problems of note include marine litter, overfishing and climate change, among others. Public engagement is essential in mitigating these problems. In this context, investigating public perceptions and what influences these perceptions is necessary to design the right public engagement strategies. This study evaluated perceptions of marine environmental issues among coastal recreational users along the Conero Riviera in the Adriatic Sea. This is a location used for many coastal activities, affected by several human impacts and considered to become a marine protected area. A total of 202 coastal recreational users were interviewed regarding their perceptions of marine environmental issues including awareness, concern, observed changes in the local coast, and pro-environmental behaviours to combat marine environmental issues. Regression analysis was used to determine influential variables in perceptions. The participants were mainly aware of and concerned about issues including pollution, litter and overfishing. They had observed changes in the local coast primarily encompassing wildlife reduction, toxic algal growth and mucilage. They engaged in pro-environmental behaviours principally including recycling, litter collection and pollution reduction. Awareness of marine environmental issues influenced concern, while the observation of coastal changes and pro-environmental behaviours were mainly influenced by demographic variables like water use and gender. The results of this study were used to make recommendations concerning the design of communication and education campaigns and strategies to stimulate pro-environmental behaviours to support marine conservation.