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Analysis of on-pack messages for e-liquids: a discrete choice study.

Janet A HoekPhilip GendallChristine EckertJordan LouvierePamela M LingLucy Popova
Published in: Tobacco control (2021)
On-pack relative-risk messages about ENDS could make transition more attractive to smokers while increased-risk messages could deter ENDS uptake among susceptible non-smokers, occasional and former smokers. Communicating diverse messages via discrete channels could recognise heterogeneity among and between smokers and non-smokers.
Keyphrases
  • smoking cessation
  • single cell
  • decision making
  • breast cancer risk