Analysis of on-pack messages for e-liquids: a discrete choice study.
Janet A HoekPhilip GendallChristine EckertJordan LouvierePamela M LingLucy PopovaPublished in: Tobacco control (2021)
On-pack relative-risk messages about ENDS could make transition more attractive to smokers while increased-risk messages could deter ENDS uptake among susceptible non-smokers, occasional and former smokers. Communicating diverse messages via discrete channels could recognise heterogeneity among and between smokers and non-smokers.