An Exploratory Application of Eye-Tracking Methods in a Discrete Choice Experiment.
Caroline M VassDan RigbyKelly TateAndrew StewartKatherine PaynePublished in: Medical decision making : an international journal of the Society for Medical Decision Making (2019)
This study is one of the first to show how eye-tracking can be used to understand responses to a health care DCE and highlighted the potential impact of risk communication on respondents' decision-making strategies. The results suggested self-reported ANA to cost attributes may not be reliable.