Integrated pest management adoption among citrus growers in Iran: an application of the protection motivation theory.

Gholamhossein Abdollahzadeh Christos A Damalas Mohammad Sharif Sharifzadeh

Published in: Pest management science (2024)

The PMT model presents a unique and interesting perspective to understand if and how IPM practices against the threat of pests are motivated. The perceived severity of the consequences of chemical pest control showed the strongest positive effect, whereas the response cost/barriers of IPM practices showed the strongest negative effect on IPM adoption. © 2024 Society of Chemical Industry.

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