Preferred Tone of Nutrition Text Messages for Young Adults: Focus Group Testing.

Substitutions and tone of empathy were favored as the most likely execution styles to motivate nutrition behavior change across all participants. There is no "one size fits all" with different tones preferred by individuals for different dietary behaviors. Although text messaging provides instant message delivery direct to the individual, these results demonstrate the complexity of developing motivational nutrition message for young adults. These findings reveal the importance of considering the tone and content and pretesting messages for health promotion text message interventions.