The tanning habits and interest in sunscreen of Google users: what happened in 12 years?

Michael Constantin KirchbergerMarkus V HepptThomas K EigentlerMarkus A KirchbergerGerold SchulerLucie Heinzerling

Published in: Photodermatology, photoimmunology & photomedicine (2017)

Google Trends data can act as a first surrogate marker to evaluate the influence of skin cancer campaigns on the popularity of tanning beds and sunscreen. Fine-tuning of skin cancer campaigns according to seasonal and geographic trends and behaviors may help to maximize their success.

Keyphrases

skin cancer
air pollution
electronic health record
machine learning
artificial intelligence