Predictors of Facebook User Engagement With Health-Related Content for Gay, Bisexual, and Other Men Who Have Sex With Men: Content Analysis.

Kiffer George Card Nathan John Lachowsky Blake W Hawkins Jody Jollimore Fahmy Baharuddin Robert S Hogg

Published in: JMIR public health and surveillance (2018)

Results highlight the existence of a core group of Facebook users who facilitate diffusion. Factors associated with greater user engagement present CBOs with a number of strategies for improving the diffusion of health content.

Keyphrases

men who have sex with men
social media
health information
hiv testing
hiv positive
healthcare
public health
mental health
risk assessment
health promotion
human health
climate change