Improving Communication Messages by Using Perceptual Mapping: Family Planning Survey in East Java and West Nusa Tenggara, Indonesia.

Injectables and pills were the most preferred because people believe that they were 'easy to use' and 'easy to get'. The least preferred methods were tubectomy and vasectomy because the respondents thought those were not close to any attributes at all. To increase the demand for the long-acting and permanent method choice in the provinces of East Java and West Nusa Tenggara, the attributes 'easy to use' and 'easy to get' should be emphasized in the long-acting and permanent method Information Education and Communication messages.