Contextual and culturally appropriate video narratives: A potential health promotion tool for young adults.
Tay Cheng EnYeow Zhen YeeWesley Chung Sheng ZhiShazwani ShaharuddinJamuna Rani AppalasamyPublished in: Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals (2022)
The use of a strategic storyboard and creative editing of the promotional video was a potential trigger to raise the young adults' curiosity to find out more about DM.