Machine learning is making a major impact in materials research. I review current progress across a selection of areas of ubiquitous soft matter. When applied to particle tracking, machine learning using convolution neural networks is providing impressive performance but there remain some significant problems to solve. Characterising ordered arrangements of particles is a huge challenge and machine learning has been deployed to create the description, perform the classification and tease out an interpretation using a wide array of techniques often with good success. In glass research, machine learning has proved decisive in quantifying very subtle correlations between the local structure around a site and the susceptibility towards a rearrangement event at that site. There are also beginning to be some impressive attempts to deploy machine learning in the design of composite soft materials. The discovery aspect of this new materials design meets the current interest in teaching algorithms to learn to extrapolate beyond the training data.