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Can counter-advertising diminish persuasive effects of conventional and pseudo-healthy unhealthy food product advertising on parents?: an experimental study.

Helen Gwenda DixonMaree ScullyClaudia GascoyneMelanie Wakefield
Published in: BMC public health (2020)
Exposure to unhealthy product advertising promoted favourable perceptions of products and increased preferences for advertised products among parents. Counter-advertising interventions may bolster parents' resistance to persuasion by unhealthy product advertising and empower parents to more accurately evaluate advertised food products.
Keyphrases
  • healthcare
  • primary care
  • physical activity
  • human health