Trust and distrust: Identifying recruitment targets for ethnic minority blood donors.
Eamonn FergusonErin Dawe-LaneZaynah KhanClaire A ReynoldsKaty L DavisonDawn EdgeSusan R BrailsfordPublished in: Transfusion medicine (Oxford, England) (2022)
Distinct domains of trust and distrust are identified, and targeting 'trust in others' through conditional cooperation is recommended as a strategy to increase donor numbers from ethnic minority communities.
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