Content Analysis of E-mail Marketing Communications Among Online E-cigarette Retailers.

Scott I Donaldson Trista A BeardJacqueline TrinhSarayu JaladankiJennifer B UngerArtur GalimovHeather L WipfliJon-Patrick Allem

Published in: Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco (2024)

Findings from this study may help inform prevention programs and interventions focused on increasing tobacco-related digital media literacy (ie, evaluate tobacco advertising messages on digital media) among gender and ethnic minorities. Future research should examine if exposure to e-mail marketing is causally linked with e-cigarette use among gender and ethnic minorities.

Keyphrases

health information
smoking cessation
mental health
public health
physical activity
current status