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Identifying factors that shape whether digital food marketing appeals to children.

Camilo E ValderramaDana Lee OlstadYun Yun LeeJoon Lee
Published in: Public health nutrition (2023)
Text and logos embedded in the food marketing instances were the most important predictors of child appeal. The low agreement among children shows that the extent to which different marketing strategies appeal to children varies.
Keyphrases
  • young adults
  • human health
  • risk assessment
  • smoking cessation
  • climate change