What matters emotionally: The importance of pride for cumulative culture.

Osiurak and Reynaud highlight a major omission of models of cumulative technological culture. I propose an additional problematic omission: pride. By taking this emotion into account, we can address the question of why humans seek to learn, teach, and innovate - three processes essential to cumulative technological culture (CTC). By fostering achievement, prestige, and social learning, pride provides a pivotal piece of the puzzle.