"Then and Now": Examining the Impact of Temporal Focus on Persuasive Messages across Seniors and Young Adults.

Published in: Experimental aging research (2020)

Seniors may respond more favorably to persuasive messages framed with a past temporal focus, in turn influencing their preferences and decision-making across several domains including consumer behavior, health promotion, and leadership.

Keyphrases

health promotion
decision making
young adults
health information
living cells
social media