'Us-Versus-Them': Othering in COVID-19 public health behavior compliance.

Lauren Jodi Van ScoyBethany SnyderErin L McGinleyOlubukola ToyoboAshmita GrewalGiang HaSarah GillespieMegha PatelAleksandra E ZgierskaRobert P Lennon

Published in: PloS one (2022)

Our study uncovered Othering undertones in the context of the COVID-19 pandemic, occurring between groups of like-minded individuals with behavioral differences in 'compliance' versus 'non-compliance' with public health recommendations. Addressing the 'us-versus-them' mentality may be important for boosting compliance with recommended health behaviors.

Keyphrases

public health
coronavirus disease
healthcare
sars cov
mental health
health information
social media