Investigating the Role of Communication for Information Seekers' Trust-Related Evaluations of Health Videos on the Web: Content Analysis, Survey Data, and Experiment.

This study shows that among specific Web-based contexts, users' typical language use can differ, as can their trust-related evaluations. In addition, health information seekers seem to be affected by providers' language styles in ways that depend on the Web-based communication context. Accordingly, further investigations that would identify concrete interplays between language style and communication context might help providers to understand whether additional information would help or hurt seekers' ability to accurately evaluate information.