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Risk salience of a novel virus: US population risk perception, knowledge, and receptivity to public health interventions regarding the Zika virus prior to local transmission.

Rachael Piltch-LoebDavid M AbramsonAlexis A Merdjanoff
Published in: PloS one (2017)
Risk salience and population receptivity to public health interventions targeting a novel virus can be conditioned on pre-existing characteristics in the event of an emerging infectious disease. Risk communicators should consider targeted strategies to encourage adoption of behavioral, environmental, and clinical interventions.
Keyphrases
  • public health
  • zika virus
  • physical activity
  • healthcare
  • infectious diseases
  • functional connectivity
  • cancer therapy
  • risk assessment
  • electronic health record
  • aedes aegypti