The Impact of The Real Cost Vaping and Smoking Ads across Tobacco Products.

Little research has examined spillover effects of tobacco communication campaigns, such as how anti-smoking ads affect vaping. Using a national sample of 623 US adolescents, we found beneficial evidence of spillover effects of smoking prevention ads on vaping outcomes, which is promising since it suggests that smoking prevention campaigns may have the additional benefit of reducing both smoking and vaping among adolescents. Additionally, we found that vaping prevention campaigns did not elicit unintended consequences on smoking-related outcomes, an important finding given concern for misperceptions driving youth to increase or switch to combustible cigarettes instead of vaping.