The Impact of Temporal Trajectories of Emotional Experience on Blood Donor Return.
Anne van DongenLisa A WilliamsBarbara M MasserNancy BriggsAmanda ThijsenTanya E DavisonPublished in: Annals of behavioral medicine : a publication of the Society of Behavioral Medicine (2021)
By identifying blood donors' emotion trajectories over time and the impact of those trajectories on return behavior, this research paves the way for the development of effective emotion-focused interventions to boost retention.