Oral Nicotine Gum Discussions On Twitter: Content Analysis.

Artur GalimovMatthew G KirkpatrickJulia Vassey Ellen GalstyanAshley SmithJon-Patrick AllemJennifer B Unger

Published in: Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco (2023)

Our findings suggest that Twitter has the potential to track and facilitate conversations between those seeking cigarette cessation advice and those who have successfully quit tobacco by using nicotine gum. Monitoring of promotional content from nicotine gum companies are needed to ensure these products are not appealing to youth and non-users of tobacco.

Keyphrases

smoking cessation
social media
replacement therapy
mental health
physical activity
young adults
advance care planning
human health