Mass media promotion of a smartphone smoking cessation app: modelled health and cost-saving impacts.
Nhung NghiemWilliam LeungChristine CleghornTony BlakelyNick WilsonPublished in: BMC public health (2019)
This study provides modelling-level evidence that mass-media promotion of a smartphone app for smoking cessation could generate health gain, reduce ethnic inequalities in health and save health system costs. Nevertheless, there are other tobacco control measures which generate considerably larger health gains and cost-savings such as raising tobacco taxes.