What People "Like": Analysis of Social Media Strategies Used by Food Industry Brands, Lifestyle Brands, and Health Promotion Organizations on Facebook and Instagram.
Karen Michelle KlassenEmily S BorleisLinda BrennanMike ReidTracy A McCaffreyMegan Su Cheng LimPublished in: Journal of medical Internet research (2018)
Health promotion professionals and organizations can improve engagement using positive messaging and tailoring posts appropriate for different social media channels.