Recall and Believability of the Tips From Former Smokers Campaign Among University Students.
Melinda J IckesKaren ButlerMary Kay RayensMelody NolandAmanda T WigginsEllen J Hahn
Published in: American journal of health education (2016)
Considering the potential impact and cost-effective nature of on-campus TV media campaigns, these ads need to be integrated into current campus tobacco control strategies.