Promoting pedestrian safety in Bangladesh: Identifying factors for drivers' yielding behavior at designated crossings using behavior change theories.

The study's findings have practical implications for policymakers, highway designers, and other stakeholders involved in promoting pedestrian safety by acknowledging their stake in making any decision that might impact them. Highway designers can use the thematic coding framework to recommend any contributory factors involved, where competing drivers' unwillingness to yield is the primary threat to pedestrians' safety.