Login / Signup

Prescribers' opinions to identify competitive groups: a comparative analysis in the pharmaceutical industry.

Veronica Tejero-MartosNatalia Vila-LópezInés Küster
Published in: Expert review of pharmacoeconomics & outcomes research (2020)
There are certain perceptual differences depending on prescribers' occupation, although these differences are not significant. On the contrary, some differences due to the information collecting method (categorization versus evaluation) have been identified.
Keyphrases
  • working memory
  • health information
  • clinical evaluation