Prescribers' opinions to identify competitive groups: a comparative analysis in the pharmaceutical industry.
Veronica Tejero-MartosNatalia Vila-LópezInés KüsterPublished in: Expert review of pharmacoeconomics & outcomes research (2020)
There are certain perceptual differences depending on prescribers' occupation, although these differences are not significant. On the contrary, some differences due to the information collecting method (categorization versus evaluation) have been identified.