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Unlocking the neural mechanisms of consumer loan evaluations: an fNIRS and ML-based consumer neuroscience study.

Tuna ÇakarSemen Son-TuranYener GirişkenAlperen SayarSeyit ErtuğrulGözde FilizEsin Tuna
Published in: Frontiers in human neuroscience (2024)
This interdisciplinary approach bridges neuroscience, machine learning and finance, offering unprecedented insights into the neural mechanisms guiding financial choices regarding different loan offers. The study's predictive model holds promise for refining financial services and illuminating human financial behavior within the burgeoning field of neurofinance. The work exemplifies the potential of interdisciplinary research to enhance our understanding of human financial decision-making.
Keyphrases
  • machine learning
  • endothelial cells
  • decision making
  • healthcare
  • health information
  • mental health
  • big data
  • childhood cancer
  • deep learning
  • social media