"The Packaging Is Very Inviting and Makes Smokers Feel Like They're More Safe": The Meanings of Natural American Spirit Cigarette Pack Design to Adult Smokers.
Anna E EppersonPaige E AverettTiffany BlanchflowerKyle R GregoryJoseph G L LeePublished in: Health education & behavior : the official publication of the Society for Public Health Education (2019)
Pack design elements influence smokers' perceptions about reduced health risk of Natural American Spirit cigarettes and may be especially dangerous to vulnerable populations, including young adults and American Indians. Findings from this study suggest that the banning of text descriptors may not be enough to address misconceptions about "healthier" cigarettes.