The challenges of tobacco fiscal policy implementation in Mexico from the perspective of key actors.

By analyzing the barriers and facilitators to increasing the tobacco tax in Mexico, this study identifies two key messages:1) The need to sensitize legislators and the general population to the problem of smoking not only through epidemiological data but also through testimonies that highlight the life experiences and adversities faced by people who smoke.2) The need for a regulatory framework to prevent industry interference in public affairs and conflicts of interest. The same framework could be very useful for public health policies to control the consumption of ultra-processed food products or alcohol.