Early adoption of heated tobacco products resembles that of e-cigarettes.
Shu-Hong ZhuJulian OngShiushing WongAdam ColeYue-Lin ZhuangYuyan ShiPublished in: Tobacco control (2021)
Only a small fraction of US population in 2020 have tried any HTP. However, the similarity in early adoption rates following awareness, suggests that future adoption for HTP may be similar to that for e-cigarettes, if HTP are marketed more aggressively.